Companies should typically allocate between 1-3% of their total revenue to sales training, with high-growth organisations often investing up to 5% when scaling rapidly. The exact sales training budget depends on factors like company size, industry complexity, and growth objectives. Modern technology-enabled training solutions, including AI-powered platforms and simulation software, are helping companies achieve better results whilst optimising their training investment through scalable, measurable approaches. Sales training has evolved from a nice-to-have expense to a critical strategic investment that directly impacts revenue generation. Companies are recognising that well-trained sales teams close more deals, shorten sales cycles, and build stronger customer…
