Sales training and sales coaching are two distinct approaches to developing sales teams, each serving different purposes in performance improvement. Sales training is a structured educational process that teaches specific skills, methodologies, and product knowledge through workshops, courses, and standardised programmes. In contrast, sales coaching is an ongoing, personalised development approach that focuses on refining individual performance through one-on-one guidance, feedback, and continuous improvement based on real-world situations. The distinction between sales training and sales coaching matters significantly for sales leaders and organisations aiming to improve team performance. Many companies mistakenly treat these approaches as interchangeable, missing opportunities to maximise…
