Sales teams should receive training at least once per quarter, with monthly reinforcement sessions and continuous micro-learning opportunities throughout the year. The optimal sales training frequency depends on your industry dynamics, product complexity, and team performance metrics. Most successful organisations combine formal quarterly training programmes with weekly coaching conversations and daily practice opportunities through modern training platforms. In today’s rapidly evolving business landscape, consistent sales training has become essential for maintaining competitive advantage. Markets shift quickly, customer expectations change constantly, and new competitors emerge regularly, making ongoing sales training a critical component of business success. Product updates and feature releases…
