Measuring the ROI of sales training involves tracking specific performance metrics before and after training implementation, calculating the financial returns against investment costs, and using data-driven insights to optimise future programmes. Successful measurement requires establishing baseline metrics, monitoring key performance indicators like conversion rates and deal sizes, and leveraging modern analytics tools to track both immediate and long-term impacts on sales performance and business growth. Businesses invest substantial resources in sales training programmes, yet many struggle to quantify whether these investments deliver meaningful returns. Without proper training ROI calculation, companies operate blindly, unable to determine which programmes work, which need…
