The biggest mistakes companies make in sales training include failing to personalise programmes for individual needs, lacking real-world practice opportunities, delivering inconsistent training, ignoring ongoing reinforcement, and providing poor feedback mechanisms. These sales training mistakes lead to decreased revenue, higher employee turnover, and poor customer satisfaction as sales teams struggle to apply theoretical knowledge in actual customer interactions. Effective sales training forms the backbone of any successful revenue-generating organisation, yet many companies struggle to create programmes that truly transform their teams’ performance. When training fails, the impact ripples through every aspect of the business, from missed revenue targets to frustrated…
