The best time for sales training varies by organisation, but generally falls during Q1 (January-March) or Q2 (April-June) when teams have renewed energy and budgets are available. Avoid peak selling seasons, major holidays, and fiscal year-end periods. The optimal timing aligns with your business cycles, team availability, and strategic objectives whilst ensuring minimal disruption to revenue-generating activities. Timing plays a crucial role in determining the success of your sales training initiatives. When you schedule training during optimal periods, your team experiences better learning retention, higher engagement levels, and more meaningful skill application. Poor timing, conversely, can result in wasted resources,…
