Identifying skill gaps in your sales team involves systematically evaluating your team’s current capabilities against the competencies required for optimal performance. This process typically includes conducting regular performance reviews, analysing sales metrics, gathering customer feedback, and using assessment tools to pinpoint specific areas where team members need development. By understanding these gaps, you can create targeted training programmes that address weaknesses and enhance overall sales effectiveness. Skill gaps in sales teams represent the difference between the competencies your team currently possesses and those required to meet business objectives effectively. These gaps emerge when market demands evolve, new technologies emerge, or…
