Motivating sales reps to engage in training requires a strategic blend of relevance, flexibility, and recognition. The most effective approach combines real-world scenario practice with gamification elements, flexible learning formats, and immediate feedback systems. By making training feel directly applicable to current deals, accessible on-demand, and rewarding through achievement systems, organisations can transform training from a mandatory task into a voluntary habit that drives sales performance improvement. Sales teams face unique obstacles when it comes to training adoption. Time constraints top the list, as reps prioritise active selling over learning activities. They often view training as irrelevant to their immediate…
