Handling resistance to sales training requires understanding why salespeople push back against development programmes and implementing strategies that address their concerns directly. The most effective approach combines proactive communication, relevant content design, and ongoing support systems that demonstrate clear value to participants. By involving sales teams in the training design process, addressing time concerns upfront, and using modern interactive methods like AI-powered simulations, organisations can transform sceptical salespeople into engaged learners who actively apply new skills. Sales training resistance has become increasingly common as teams struggle to balance learning with revenue-generating activities. Many sales professionals view training as a distraction…
